"Poetry is ordinary language raised to the Nth power. Poetry is boned with ideas, nerved and blooded with emotions, all held together by the delicate, tough skin of words."Paul Engle
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If you really look at all of the discussions on MLM leads at MLMForums.com .... you'll see I'm not necessarily advocating one approach over another.
I'm boiling down all the rhetoric thrown out about leads to this....
You either generate them yourself....or you pay someone to do it for you.
YOUR choice entirely...and should be decided based on what is best for YOU.
As long as you finally understand there are really only 2 choices....you can then decide what makes business sense for YOUR business. Either or both. I do both. I'd guess that many do that also.
Here's some additional tidbits.....
* There are multiple ways to generate your own leads....not just splash pages and NOT just online. The "nitty gritty" I boiled things done to as far as self-generating can include ANYTHING you personally do to generate a lead yourself. Direct mailing, business card exchanges, online/offline networking, fliers, opt-in lists, event booths, car decals, ads in the programs at high school football games, yada yada. ANYTHING which comes purely from your effort, time, and money. There's a wide variety of what & how and is your choice what best fits your business plan & model.
* How do you know what a "lead generation" website said? Sometimes you do...sometimes you don't. A reputable leads source will be as targeted as possible.....such as company specific leads from your own company. Those are at the top of the ladder. Something like Traffic Oasis is the next tier down for those ...if they choose...to have leads generated for them when their company doesn't provide that. The bottom of the barrel tier includes generic "come one come all" leads and so called traffic exchanges and hits services.
That's over simplified and doesn't even touch on things like co-registration leads which are trash....folks opting in for some kind of contest etc. who "check a box" about home biz info OR don't see a box
automatically checked unless they change it. Pure trash.
I'm just trying to simplify things for folks...so they can zero in on the real decisions without all the hype & confusing dialogue they get subjected to.
* The real question is HOW and for WHAT. Myself....my focus with leads (and my whole business really) is product sales with "sponsoring" as more of a passive add on I don't emphasize. And yes I generate a nice income (that's my business...a real professional doesn't & shouldn't get into "how much" discussions). But my "how & what" may not be your "how & what"...it's specific to the individual. You can't put everyone in the same box....too often that's what people try to do. Understand...."do what is best for you". Also understand it doesn't have to be an either or proposition....it can be both (self generate AND purchase).
My bottom line message...theme...on leads is this:
You have 2 methods of "getting" leads. Choose what's best for YOU. Either or both. I don't advocate 1 over the other. There's merit in whatever you decide...as long as it is the best fit for YOU.
Me....I chose both. And if asked, I share a reputable source for those who choose to have leads generated for them (hint...think Traffic Oasis LOL). Lord knows there's plenty of sources out there that are pure trash, junk, or even worse...scams.
As for self-generating your own leads....especially with custome lead capture pages....I suggest you contact my friend Carl Sorenson at MLM Lead Generation Blog and EZLeadCapture.com. Carl is on expert on this subject and can help you apply his methods to your MLM marketing efforts.
Hope that helps provide a little clarity...and doesn't muddy things up. LOL
About the Author
Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com
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