"We breathe, we think, we conceive of our lives as narratives."Christopher Lehmann-Haupt
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3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of ...
Blogs And Your Work From Home Internet Business As a work from home internet business entrepreneur you have several really good tools on the internet you can take advantage of in order to build your work from home business. A blog is just one of those tools that you can use and should be taking ...
The Beauty of an Abstract Painting The art of abstract painting began a very long time ago. Artists began this art several hundred years ago. In fact, you have probably seen some of the more famous abstract paintings before. You may recall a famous abstract painting created by Van Gogh. ...
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Here's another real world example of how some folks market their MLM business AND products/services:
Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a pre-determined site (usually a new or nearly new development) for the purpose of "showing" new construction methods, designs, landscaping, interior decorating, trends, floor plans, gadgets, etc. They also showcase the homes for sale and also the area the homes are built in. There are about 5 cities which alternate hosting this event.
The Homearama is a huge event that all the surrounding communities look forward to every year.....and draws 1,000's of visitors over about a 1 week time period. This is a great opportunity to "reach" the public with a targeted campaign if you plan well. just imagine the networking possibilities.
For example I've seen the following:
1. The entrance to the area where the home tours start goes through a long series of "tents" lined with booths populated by various companies and products. You HAVE to walk through this area to get to the homes....and again when you leave. Can you say captive audience?
I've seen a couple groups set up booths in this area offering their products or services (signs, banners, brochures, business cards, etc.). They also have a raffle or contest where some lucky visitor can win free products or services. The typical fill out an entry form with contact info & drop it in a box....with the drawing held the last day (not required to be present).
What's this do?
First it gains visibilty....community branding. A few sales directly and lots of interested folks picking up "information" and/or samples. And of course lots of coversations to follow-up on.
Second, the contest/raffle creates a list of potential contacts for follow-up via the entry forms (name, address, phone number, email).
Note: for this to be successful you'd need to have a dedicated team of local distributors willing to man the booth and talk with folks during the events open hours. Also they should have a clear plan for following up with any contacts made.
2. Some folks have even been able to have their products displayed in the homes themselves. For example how about Mia Bella candles attractively shown in the Master bedroom, bathroom, kitchen, or formal dining room? How about Noni on the kitchen counter.... or Annasa on the bathroom vanity....or WorldVerge on the computer screen....or, well you get the idea.
Also, not just the products/services are shown. You also display a business card rack so interested vistors can "find out more".
3. Here's one that's not so obvious....relationshipping with other vendors, real estate agents, concessionaires, and builders who participate in the event. Your potential contacts aren't limited just to the "visiting" public. Network with the event organizers & participants too.
There's a lot of possibilities with an event like this. In my area it's called Homearama. In other areas it's Showcase of Homes or something similar.
I suggest you look into it and see if you can take advantage of the possibilities yourself.
About the Author Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com
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