"Yes, we love peace, but we are not willing to take wounds for it, as we are for war."John Andrew Holmes
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7 Questions to Ask A Potential Internet Merchant Account Provider Recently, I went looking for an Internet Merchant Account. My mission was two-fold: 1. Open an account for myself and 2. Research options for my new ecommerce information site Take-Payments-Online.com. After some research, I thought I'd found an ...
How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure ...
To Have Your Own Product or Not To Have Your Own Product? That is the Question! If you've been working online very long you've probably noticed different people will give you different advice for earning money and building your business. Some will say you have to have your own product to sell. Others will claim you absolutely ...
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You've heard everywhere that submitting articles can increase your online exposure, but here's a quick run down of all the other benefits you can expect. Believe me, it really is worthwhile writing articles.
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box. With more articles published, your name will become synonymous with quality products.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow ezine publishers to publish your articles in their free ebooks. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation.
The real benefit of writing articles is that it is a long term promotion strategy. Yes, you will get traffic straight away, but as time goes on, your article will be picked up time and time again.
Roger Mayne is the author of 'Traffic For Words'. Never spend another cent on advertising when you learn the power of viral marketing articles. To find out more visit http://www.trafficforwords.com
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All Marketers Are LiarsBusiness InsiderHis book, All Marketers are Liars, is a misleading title. The book isn't about lies that the marketing industry tells us. The book is about the lies that we tell ourselves. We search for products that fit our worldview, Seth says, and we buy those ... |
 The Bookseller |
Wimpy Kid wins BMS marketing gongThe BooksellerThe marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest Book Marketing Society Marketing Campaign Award, with Puffin marketing officer Vanessa Godden taking the title alongside her team. |
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e-book self-publishingCNET (blog)With the boom in e-readers, self-publishing has become big business, and Author Solutions, one of the largest self-publishers in the US, has entered the DIY e-book market in a big way with Booktango. Whether Booktango should be called an "e-book ...and more » |
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