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"No man ever believes that the Bible means what it says: He is always convinced that it says what he means."

George Bernard Shaw

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Featured Book Marketing Articles

How to Drive More Targeted Traffic and Sales than Mini-Sites and Gateway-Pages Combined - Anytime
Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program. Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is ...

Not 10...Not 6...Not 3...ONLY TWO. Two Secrets To Online Success
Everybody says 'follow these steps to achieve success' or 'secrets2success with one time fee' or something like this. They will give you a long list of steps or secrets...what ever you like to call them. Have you write down that long list of strategies ...

Ten Ways To Profit In An Uncertain Economy
1. Sell more back end products to your existingcustomer base. You already created rapport, trustand proved your credibility to them.2. Make it a practice to up sell to new and existingcustomers. After they decide to buy one product,offer them another ...





10 Great Ezine Content Tips To Increase Your Sales And Readership
 


1. Write articles that provide your readers with a list of tips.


Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.


You could also provide your readers with a list of your top tips on a specific subject such as "Top 7 Ways To Promote Your Website" or "Top Ten Ways To Promote Your Ezine."


2. Write "how to" articles.


This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.


3. Publish interviews.


Contact experts on the topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use the popular Q&A formula.


4. Write articles that focus on a current hot topic, trend or that are "seasonal" in nature such as how to increase sales during the holidays.


5. Provide polls for your subscribers to partake in.


Publishing polls will help you to increase the number of people that read your ezine because your subscribers will be interested in seeing the results.


Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.


6. Provide your subscribers with resources related to your ezine's topic such as places to promote their businesses, ezines, etc.,


You could add these in a recommended resources section. You could also provide a list of your favorite resources such as your top 5


books/ebooks on ezine publishing, marketing or web design with a brief description of each of your resources.


7. Publish an editor's note at the beginning of each issue.


Use your editor's note to increase your profit by announcing any new sales or discounts you have on your products or services.


Also use your editor's note to increase your credibility by providing tips on the topic your ezine covers and by telling your subscribers how you've helped your clients or customers.


8. Provide endorsements within your ezine for your products from respected experts in your field or list testimonials from your satisfied customers.


9. Add an "Ask The Editor" section.


Write out thorough, detailed answers to your subscribers' questions within this section.


This will increase your status as an expert in your field, which will lead to more sales of your products.


You can also use questions you get from your subscribers to get ideas for articles that your subscribers will enjoy and that will keep them reading your ezine.


10. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned.


This will help you to increase your readership by getting your subscribers to look forward to your next issue.






Article by Ken Hill. Pick up Ken's new informative course on ezine publishing. Discover tips to successfully promoting your ezine including ways to increase your subscriptions by participating in successful joint ventures with other ezine publishers. Pick up your f-ree course today at: mailto:ezinecourse@netpromarketer.com






Book Marketing News



5 Ways to Market Your Brand on LinkedIn
Mashable
Linda Coles is the author of the book Learn Marketing with Social Media in 7 Days (Wiley) and is a social media speaker and consultant at Blue Banana. LinkedIn provides plenty of marketing opportunities, but lets take a look at some of the lesser-known ...

and more »

Author Solutions dances into the DIY e-book market with Booktango
CNET
by David Carnoy February 8, 2012 1:41 PM PST Follow @DavidCarnoy With the boom in e-readers, self-publishing has become big business, and Author Solutions, one of the largest self-publishers in the US, has entered the DIY e-book market in a big way ...

and more »

TV Guide

Clerks and Comic Superheroes Collide in Kevin Smith's Comic Book Men
TV Guide
AMC also matched Smith's less-is-more belief when it came to marketing Comic Book Men. He famously brought his 2010 indie horror flick Red State to Sundance to auction the movie off, only to sell the distribution rights to himself in what was seen as a ...

and more »

Hollywood Reporter

Grammys Book Big Brands, Bigger Ad Rates as 30-Second Spots Command $800000 Apiece
Hollywood Reporter
The Super Bowl had its fair share of big synchs and artist appearances this year, but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its largest audience in 11 years, ...
Grammys Book Big Brands, Get Bigger Ad Rates: 30-Second Spots Reach $800KBillboard.biz

all 2 news articles »

All Marketers Are Liars
Business Insider
His book, All Marketers are Liars, is a misleading title. The book isn't about lies that the marketing industry tells us. The book is about the lies that we tell ourselves. We search for products that fit our worldview, Seth says, and we buy those ...