"Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch."Tim Berners-Lee
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Business Card Etiquette
When doing business abroad it is important to understand the local culture. Culture includes areas such as a country’s norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international ...
Ignore PR at Your Peril!
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 770 including guidelines and resource box. Robert A. Kelly © 2003. ...
Resume Writing and Preparation is Free Online
Creating a strong resume is a very important part of applying for a job, either online or off line. There are many resume writing services that will help you build an impressive resume for job interviews. You can also learn how to write a resume for free ...
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Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials.
"Most people forget a brochure is important because it represents you to the world and reflects your image," says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepreneurs and nonprofit organizations be heard.
"But the best brochures do more than impress," she says. "Effective copy and design can intrigue, inform, convince and capture customer business just as an effective salesperson does. Brochure effectiveness is linked to an audience-appropriate marketing strategy that drives the design process."
Cherry shares the following top ten list of hints can help your brochure put its best foot forward:
1. Keep headlines short. According to studies, headlines with fewer than ten words get more readership.
2. Focus your headline on your target audience. Show a picture of your target group and make sure the headline has the groups description in it. For example: If you are targeting moms, uses a headline like, "Moms Know
Best."
3. Keep text lines at a comfortable length. Body copy lines should never be shorter than the font size or longer than double the font size.
4. Keep paragraphs - especially lead paragraphs - short. Perhaps even one sentence.
5. Use graphical dingbats including bullets, hyphens, and asterisks, to break up text.
6. Use captions to draw the reader in. Next to the cover, captions are the most read items in a brochure.
7. Set captions in a different style.
8. Avoid typographic overkill by using too many CAPS, italics and bolds.
9. Stick to no more than three different fonts in a brochure.
10. If you use photos with people in them, make sure their heads are at least the size of a dime.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: 'Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard.' Go to: http://www.cherrycommunications.com.
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Insurance Department communication director resignsNewsOK.comThe state Insurance Department's communications director resigned Friday after taking responsibility for including vulgar language in an agency email sent to scores of people, Commissioner John D. Doak said Friday. Glenn Craven, who handled media ...and more » |
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Cass County communications now totally digitalBrainerd Daily DispatchThe radio upgrade began with Minnesota Department of Transportation studying the state to determine where more communications towers were needed to get full emergency radio communication throughout the state. MnDOT then built the towers.and more » |
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