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Featured Communication Articles

Find a Job in a Fast Growing Field Using Labor Market Information For Your State
The question confronting most people who want to find a job is "what's a good paying job with growth potential?" At one time, the Conestoga wagon building trade boomed as people joined the wagon trains heading west. Today, the boom is long gone and ...

Self-Confidence Is The Key To Personal And Professional Success
In my audio program Book Yourself Solid, The 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling, I focus on the nitty gritty of what to do to get loads of clients but the real key and what I try to deep into is what ...

The Beauty Of Working At Home
Working at Home is growing at a phenomenal pace around the world. The beauty of it is that your time is your own and you can dig in anytime you want. Even Large multinationals are now seeing the benefits of employing people in the home workplace. ...





3 High-Impact Fixes For Your Marketing Woes
 
Copyright 2005 Cutts Group, llc

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that weve got to come up with some grand plan in order to get our business skyrocketing again. Dont be fooled! Getting back on top of the market isnt as tough as it seems with these high-impact, easy-to-use fixes.

1. The Magic Number - 1
Implement a "advertise 1 item at a time" motto for your advertising strategy. Does that mean you cant SELL more than one item at a time? No... but wait until AFTER the sale.

When a customer sees more than one of a product offered at unbelievably low prices, hes confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination - one of marketings greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display... or even at the register. Youll make extra profits instead of losing a sale.

2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Dont go there. Quietly look for new methods of advertising and new markets to target.

Niche markets provide the perfect sneak tactic for reaching new clients. Heres they key... sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your


way.

Modernize an old marketing technique that still carries a wallop - postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition wont even know that youre using them!

3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps wont steal profits from your account when you fix things up with the 3 quick tips.
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.


Communication News



SlashGear

Google “next-gen personal communication device” in testing
SlashGear
Google's Home Entertainment System testing isn't the only prototype hardware the company is putting through its paces; filings with the FCC also reveal a “next generation personal communication device” in the pipeline. Details on the new Google gadget ...

and more »

Insurance Department communication director resigns
NewsOK.com
The state Insurance Department's communications director resigned Friday after taking responsibility for including vulgar language in an agency email sent to scores of people, Commissioner John D. Doak said Friday. Glenn Craven, who handled media ...

and more »

Cass County communications now totally digital
Brainerd Daily Dispatch
The radio upgrade began with Minnesota Department of Transportation studying the state to determine where more communications towers were needed to get full emergency radio communication throughout the state. MnDOT then built the towers.

and more »

VXi Redefines Contact Center and Office Communication With the UC ProSet(TM)
MarketWatch (press release)
VXiCorp.com ) has redefined comfort and style for Unified Communication users in contact centers and offices with the introduction of the UC ProSet(TM) corded headset. Perfect for use in contact centers and busy offices, including at-home offices and ...

and more »

CTV.ca

Patient Communication Study Shows Doctors Regularly Withhold Truth
Huffington Post
According to a new study, published Wednesday in the journal Health Affairs, some physicians are not always forthright when it comes to patient communication, withholding information about medical errors, relationships with drug companies and severity ...
Some physicians do not agree with, uphold standards on communication with patientsEurekAlert (press release)
Some Physicians are not always Open or Honest With Patients, Survey SaysFox Business

all 307 news articles »