"Humor brings insight and tolerance. Irony brings a deeper and less friendly understanding."Agnes Repplier
|
| |
Dos And Don'ts Of Mystery Shopping
In order to be a good mystery shopper you need to do certain things while at the same time avoid others. Following is a checklist of dos and don’ts of mystery shopping:Things to do?Read and do you research well. Learn the facts and figures of ...
Do You Know Your 'Work-Style'?
We each have a preferred 'working-style'. It is reflected in what weneed to find satisfaction in our jobs and which positions fit us well.Often, though, we may have entered a field or particular work environmentthat simply does not match our style. How ...
How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren’t being met, and hours are spent on unproductive tasks. Just when you think the company would never get ...
|
|
|
| |
This article is directed more towards speakers, however,
these techniques can also be applied for any type of
business.
One of the most important tools speakers use is their FEE
SCHEDULE. Here are ten tips to help you increase your
attractiveness and income, while communicating exactly what
you offer and clarify your fees for your programs, products,
and services.
1. Change the title. Previously referred as a FEE SCHEDULE.
These two words have gathered a quiet negative energy over
the years. In order to make your fees more attractive,
change the name. This energizes your attractiveness and
shows how you are different. Here are a few noun
substitutes to spark your brainstorming. Schedule: Menu,
catalog, list. Example Fee Menu, Fee Catalog, Fee List.
Fee: Compensation, cost, rate. Examples: Compensation
Menu, compensation catalog, compensation list, cost menu,
cost catalog, cost list, rate menu, rate catalog, rate list.
2. Include your photo at the top of your schedule
3. At the top also include an expiration line: Example:
"These fees are good for programs booked before _____date
(or expire on ____)." Expire your schedule frequently to
allow for increases. Ninety days is the normal expiration
period.
4. SOMETHING WRONG WITH THE FOLLOWING SENTENCE. We find
that selling time is the easiest way to list independent
professional services offer and listing the length of your
programs and seminars. Example: Up to l hour $____. Up
to 2 hours $____. Up to 3 hours (or 1/2 Day) $____. Up
to 6 hours (full day) $_____.
5. Be sure to list all your time or product packages. List
any additional or possible programs for the same events.
Examples: Managers Meetings, Spouse Program, additional
breakouts, vendor education for trade shows at the event.
List any document customization fees and recording
rights.
6. If you work with meeting planners and bureaus, enlist
their experience and suggestions. Let them review and
provide you with feedback on your schedule. They know the
market and continually compare speakers' schedules.
7. Create a PDF file for e-mailing your schedule. Or create
a complete marketing package that includes your fee schedule
and turn into a pdf file.
8. When presenting your services to a meeting planner,
visualize that person looking at a giant chart on the wall
which lists all the different times and programs planned at
their event, but that are not yet scheduled. Ask the meeting
planner if he or she has any unfilled time slots available
on the day you are scheduled. Then suggest a second program
for managers or the sales team. This helps them because they
have to book less speakers, cuts their planning time
considerably, and usually saves money on travel expenses and
hotel rooms.
9. Meeting planners discourage back-of-the-room sales
because they do not want you to use "paid" time to push
those materials. Instead, sell them separately through their
educational materials budget. Add your educational
materials to your schedule (books, workbooks, audio
programs, subscriptions) with any quantity discounts
(10-15%). Include special "program only" package
opportunities as well. Place these in the center of your
schedule. List shipping separately in a footnote.
10. Speakers are now asking for a flat fee for their travel
expenses. This provides flexibility for the speaker and
saves the meeting planner time.
About the Author
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters
and articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
|
|
|
|
|
|
 |
Former Manager Says Alcohol Sales Training Being SkippedKRDOAshley Hernandez said her former boss at the 711 on Garden of the Gods Road forced her to take computerized tests on age restricted sales instead of properly training employees. "I want to shed some light on the manipulation going on behind the scenes ... |
|
